It would be easy to read the data and conclude that guests want better promotions. And they do. Tailored loyalty perks (49%) ...

They promise discounts on gas, groceries, and more — but at what cost? Retail loyalty programs offer tempting perks yet often come with a hidden price: your privacy. A new Consumer Reports ...

Store loyalty programs used to be simple: You’d get a punch card at a local sub shop, buy eight sandwiches and get your ninth for free. It felt like a transparent “thank you” for your business. But ...

The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics have their merits, they fail to paint a full picture of a loyalty program’s ...

Add Yahoo as a preferred source to see more of our stories on Google. A Giant Eagle store. (Getty Images) This story was originally published on Grocery Dive. To receive daily news and insights, ...

Convenience retailers can drive margins and long-term value through personalization, artificial intelligence and gamification. In this way, personalization is becoming a loyalty differentiator in the ...

This article is part of a monthly column that considers the significance of recent Federal Trade Commission announcements about antitrust issues. In this installment, we look at boundaries in loyalty ...

It used to be that a simple Google search would turn up dozens of retailer discount codes. Not anymore. How to find discounts ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...