Gen Z is driving a loyalty boom in restaurants, pushing brands to deliver faster, frictionless digital rewards.

They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...

Signing up for grocery store loyalty programs seem like a smart way to save, but there's more happening behind the scenes than shoppers realize.

Learn how AI-driven personalization transforms customer loyalty. Explore predictive modeling and data strategies for ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Most consumers are used to being prompted to join a loyalty program ...

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Some people hate customer loyalty programs. They don’t see value in them, don’t like sharing their personal information with companies, and don’t like their spending activity being tracked.