Don Dodds is the founder of M16 Marketing and PIEARM helping brands turn strategy, websites, AI and SEO into scalable revenue growth. Leadership teams rarely complain about a lack of data. Reports are ...

WebFX reports AI is transforming paid advertising by enhancing audience targeting, optimizing bids, and personalizing campaigns to maximize ROI.

With predictions saying that the Asia-Pacific region will overtake North America as the largest advertising market worldwide in 2021, it’s clear that advertising will remain a critical component of ...

DoubleVerify has become the leading software platform for digital media measurement and analytics, thanks in large part to recent partnerships with the pre-eminent social media platforms and streaming ...

The hyperbolic reaction is understandable—maybe even justified. With 3.43 billion unique active users across its platforms around the world, and an advertising machine that brought in $47.5 billion in ...

Magnite is making a play for pause ads. On Tuesday, the advertising platform announced the introduction of pause ads into its SSP. This inventory can be bought through the company’s direct-to-buyer ...