Marketers help generate consumer interest in an organization's products and services. As globalization increases competition, organizations need to find new marketing messages, methods, and mediums.

We all know marketing has changed dramatically in the past decade, thanks to the rise of social media. But what’s less understood is how that shift impacts the way we sell. “What’s happened is the ...

Digital marketers have the most entrepreneurial jobs in marketing. As an entrepreneur and founder of Pixlee, I’ve worked with hundreds of digital marketers and have seen great changes in the landscape ...

Marketing has always been a hamster wheel: a constant, never-ending race to produce enough campaigns, content, and results. In the past, that relentless pace required marketing teams to scale, adding ...

Most companies can benefit from a savvy marketer. Whether you’re a start-up in desperate need of a competitive strategy or a growing company just looking for someone to coordinate your existing ...

This past summer, I was at a conference with a real estate broker who was lamenting his lack of business. That seemed odd to me given that summer is usually the busy time of year for real estate ...

Marketing is becoming inextricable from sustainability. Marketers must collaborate with other departments closely, gather accurate knowledge and work out how to share brand attributes in a humble and ...

Opinions expressed by Entrepreneur contributors are their own. Successful brand promotion is a crucial part of the foundation of any successful company. Social media and the internet have opened up ...

In today’s fast-changing B2B landscape, marketers are expected to do more than deliver campaigns. They need to drive business growth, influence decisions at the top table, and prove their impact. That ...

Looking to hire a founding marketer for your startup? Here’s a look at the traits to look for, the transformation that should be driven by this person, and common mistakes to avoid. The Fast Company ...

Opinions expressed by Entrepreneur contributors are their own. This article was written by Kay VanAntwerpen, an Entrepreneur NEXT powered by Assemble expert. If you are looking to take the NEXT step ...

Editors Note: This article is part of a series that explores the world of growth marketing for founders. If you’ve worked with an amazing growth marketing agency, nominate them to be featured in our ...