Don’t scale back your marketing budget in uncertain economic times. Even with the threat of a recession in the next year, companies should prioritize marketing to stay ahead of competitors. In fact, ...

As you prepare to lock in your 2026 marketing budget, one thing is clear: the landscape is changing too quickly to rely on last year’s playbook. Evolving trade policies, rapid advancements in AI, ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Absolutely nothing stays the same. But lately, everything seems to be changing all at once. Political, economic, social and environmental forces constantly force us to rethink our approaches to ...

Some trade-off decisions are easy — do you want ice cream or brownies for dessert? Both choices are yummy and it’s simply a matter of preference. When it comes to cutting marketing budgets, trade-offs ...

Digital marketing is more popular than ever. As a result, corresponding budget allocations are increasing, leaving marketers scrambling to keep up. Digital marketing spend increased nearly 16% from ...

In today’s fast-paced digital world, businesses are constantly seeking smarter ways to manage their marketing budgets. With the rise of artificial intelligence (AI), marketing has undergone a ...

SAN FRANCISCO--(BUSINESS WIRE)--10Fold, a leading B2B tech communications and content agency, today released the second part of their 2026 B2B Marketing Budget Blueprint, revealing that seven-figure ...

More marketers participating in a recent survey from NP Digital plan to increase rather than decrease advertising and marketing budgets in 2023. The study includes business-to-consumer (B2C) and ...

STAMFORD, Conn.--(BUSINESS WIRE)-- Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are ...