Forbes contributors publish independent expert analyses and insights. I write about modern marketing, creative ideas and evolving careers. Just spoke at AMA Chicago BrandSmart about a favorite topic, ...

We’re facing a challenging economic climate. Rising interest rates, inflation and fear of an impending recession are top of mind for business leaders at small and midsized companies as speculation ...

Developing a good product or service is challenging enough – getting customers to recognize its advantages and then making the sale are entirely different challenges. You might make a better mousetrap ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

Horizontal and vertical marketing conflicts involve disagreements among businesses in a marketing channel. A marketing channel is how a product moves from its manufacturer to the consumer. Channels ...

As a marketing innovator, you’ve likely tried many different approaches to growth to get the most out of your marketing investment. And still, even with all the bells and whistles, sometimes programs ...

In a landscape where business owners tirelessly seek innovative ways to amplify sales and navigate through economic challenges, Caleb O’Dowd, the visionary founder of Multi Channel Marketing, sheds ...

Marketing is especially important for small businesses that want to expand their reach. Marketing is an important tool for businesses of all sizes. Small businesses can use marketing techniques and ...

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Eric's career includes extensive work in both public and corporate accounting with responsibilities such as ...