The B2B marketing world is so excited about ABM's potential, that we sometimes overlook a basic business maxim: Structure follows strategy. Many marketing organizations lack the organizational ...

As small businesses grow, their marketing efforts also expand, with more specialization in a variety of areas. Laypeople often name their marketing function "sales," "advertising" or "promotions" even ...

Many small businesses employ a small number of employees who function informally to perform the company's work. This informal structure usually works until change occurs, such as new employees, ...