Adobe could announce a deal for software company Marketo as soon as Thursday, according to people familiar with the matter. A transaction for Marketo will be in the range of $5 billion, one of the ...

Adobe will acquire marketing software company Marketo, the company announced Thursday. The price tag: $4.75 billion. Marketo is owned by private equity firm Vista Equity Partners who bought the ...

Marketing automation giant Marketo has been snapped up by a private equity buyer in a deal that values it among the top ad and marketing tech investments ever. Vista Equity Partners, which took a ...

RESTON, Va.--(BUSINESS WIRE)--Software AG (Frankfurt TecDAX: SOW) today announced it has joined Marketo’s best-of-breed partner ecosystem, LaunchPoint®. As a result of the partnership, customers of ...

Shantanu Narayen Chairman, President and CEO of Adobe, at the 2018 Adobe Summit. (Photo by Jeff Bottari/Invision for Adobe/AP Images) Adobe has been selling software to consumer marketing teams for ...

Google's cloud unit has snagged a flagship new customer in its race against rivals Amazon and Microsoft. Marketo announced on Thursday that it will move all of its marketing automation software onto ...

Adobe Systems Inc. today said it has acquired San Francisco-based marketing automation software firm Marketo Inc. for $4.75 billion, a week after rumors emerged the companies were in talks about a ...

Marketo, the marketing software giant that went public in 2013, is being taken private again: PE firm Vista Equity Partners has acquired the company for $1.79 billion in an all-cash deal. The news ...

Marketo announced new products at its company’s annual conference, Marketo Nation Summit, in San Francisco this week. The products, Marketo Sky, Marketo Sales Engage and Marketo Performance Insights, ...

SAN MATEO, Calif., Aug. 16, 2016 /PRNewswire/ — Marketo, Inc. (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions, today announced that it has been acquired by Vista ...

There are several enterprise players that want a share of Salesforce’s business, but just aren’t making headway by knuckling up against the company’s dominant, entrenched SaaS CRM offerings. Rather ...

It's been a bruising twelve months for many mid-sized public software companies as investors retreat fast growing, but money losing tech stocks and take safety in large caps. Vista Equity Partners, a ...