For online advertisers, managing campaigns these days can feel like flying blind in a black box. No wonder ad buyers are so willing to hand the keys off to AI copilots and bots. And little wonder, too ...

The initiative will focus on strengthening how advertising opportunities and outcomes are assessed. IAB Australia has commenced work on a Future of Measurement industry initiative to examine the media ...

IAB State of Data 2026 Report Reveals Buy-Side Believes AI-Driven Improvements in Advanced Measurement Could Help Unlock $32B in 1-2 Years NEW YORK, Feb. 2, 2026 /PRNewswire/ -- Today, at the 2026 IAB ...

Demand for IT organization services is high, but funding for IT projects is cautious. IT organizations can no longer measure worth by the service request backlog volume, or prioritize projects based ...

Measuring business value is a challenge regardless of the methodology you use. Our Agile Architect explains how agile principles and practices can be used to ask the right questions. In my last column ...

Rich Kaestner is project director of the Consortium for School Networking’s Green Computing Leadership Initiative. INCREASINGLY, SCHOOL administrators and technology directors are being asked to ...

A new joint interest research project aims to improve production measurements from deepwater fields. The Letton-Hall Group, Houston, received a contract from the nonprofit Research Partnership to ...

Unfortunately, this book can't be printed from the OpenBook. If you need to print pages from this book, we recommend downloading it as a PDF. Visit NAP.edu/10766 to get more information about this ...

A free CD contains a variety of tests common to nanotechnology researchers. The software routines are compatible with the company's Model 4200- SCS semiconductor characterization system. Included in ...

NEW YORK, Feb. 2, 2026 /PRNewswire/ -- Today, at the 2026 IAB Annual Leadership Meeting (ALM), CEO David Cohen announced Project Eidos, a coordinated, industry-wide effort to fundamentally modernize ...