Add Yahoo as a preferred source to see more of our stories on Google. In June 2023 Modelo Especial overtook Bud Light as the best-selling beer in the United States - and it never looked back as the ...

Forbes contributors publish independent expert analyses and insights. Don Tse is a beverage alcohol writer covering business and innovation. In June 2023, Modelo Especial overtook Bud Light to become ...

Modelo announces its largest investment in college basketball with increased media support and consumer activations nationwide. -- The brand releases a limited-edition collection of merchandise with ...

The world is awash in nonalcoholic beer right now. Athletic led the category with some $95.8 million in sales in 2024, followed by the legacy barons Heineken ($89.45 million), Budweiser ($62.37 ...

To learn more about our editorial approach, explore The Direct Message methodology. Modelo didn’t just dethrone Bud Light—it cracked a cultural code. In 2023, Modelo Especial became the top-selling ...

Modelo launched a campaign on Sept. 16 to honor its 100th anniversary, according to information shared with Marketing Dive. The brand is operated by Constellation Brands in the U.S. and Anheuser-Busch ...

Modelo Noche Especial—a limited-edition amber, holiday beer— is launching to embrace the cherished Mexican holiday of Noche Buena celebrated by millions in the U.S. · GlobeNewswire Inc. CHICAGO, Nov.

Modelo launched the 2025 iteration of its “Mark of a Fighter” campaign Wednesday (March 5) with a focus on community strength and shared interests, per information shared with Marketing Dive. The ...

Modelo Especial's U.S. owner and distributor wants to emphasize that the brand's rise to the top of the country's beer market didn't happen overnight. "The fact that we became the No. 1 beer in ...

Forbes contributors publish independent expert analyses and insights. I cover fashion, art, travel and everything culture. Modelo, the popular Mexican beer brand, has collaborated with designers from ...