Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...

When a buyer today sets up a campaign inside the Trade Desk, DBM or AppNexus a prompt asks them if their campaign is Video, Display, or Native. It’s one simple prompt, but it’s a huge deal: validating ...

For many years content producers and consumers have accepted that in order for easily consumable content to exist, you need a certain level of advertising knocking around too. But as the internet en ...

Andrew Rice, opens new tab delivers 6,000 words on BuzzFeed in the latest NY Mag, which means he has the space to tell a number of different stories. The one I’m interested in is the way that BuzzFeed ...

Native ads are ads that don’t look like ads. They’re typically found at the bottom of a news page. Today, this modern marketing strategy is a true blue ocean market, and businesses are beginning to ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. In the new age of content, jargon is plentiful. Programmatic, big data, omnichannel, ...

We tend to think of native advertising as it most often appears: in-stream social ad content or sponsored content in media publications. However, the emergence of native ads for any mobile application ...