GroupM has introduced the approach it will take to measure and reduce ad-based carbon emissions using a newly developed global carbon measurement framework. The framework is an innovative, new set of ...

This article was originally published on ETFTrends.com. In a bid to provide investors with better tools to target companies adhering to environmental, social, and governance principles, MSCI has ...

Methodology to be shared with industry bodies and organizations committed to media decarbonization in push for standardized approach to measurement. GroupM, WPP’s media investment group, today ...

New measurement methodologies enable assessment of ad-based carbon emissions across all channels and markets, supporting the delivery of WPP's industry-leading net zero commitments Methodology to be ...