When preparing your business for the New Year, it is important for your success that you have organized a PR and Media kit. 2012 is now here and you need to make sure your e-commerce business is ready ...

I came across the perfect "welcome kit" item for journalists becoming PR people: "dark side" t-shirts. For those who haven't heard: journalists like to think of PR as "the dark side" in comparison to ...

A friend of mine shared a very interesting perspective on PR with me, While you laugh at the joke, we PR pros try to build stories that actually make you happy and us happier. I have attempted to give ...

The value of PR in the recession is being brought into the spotlight with the launch of a new online resource centre for PR professionals. The Chartered Institute of Public Relations’ (CIPR) new ...