Pricing is a powerful tool. Used well, it reinforces value, discipline and strategic clarity. Used as a crutch, it delays ...

Value-based pricing is a convenient and effective pricing strategy for B2B SaaS companies that CEOs and pricing managers ...

As the retail landscape becomes increasingly competitive, ensuring that pricing feels fair and transparent has never been more vital. In an age when shoppers are armed with more information and higher ...

There are about 359 million businesses worldwide, with an average of 10 million new businesses annually. Let that sink in. Competition is rife in every industry, making standing out much harder. This ...

NEW YORK--(BUSINESS WIRE)--Kustomer, the innovative AI-powered customer service platform known for personalizing every interaction through connected, efficient and proactive customer service, today ...

T-Mobile is facing mounting pressures as competition from other wireless carriers intensifies. In recent months, the company ...

In today’s fiercely competitive retail environment, effectively managing price perception is crucial to customer satisfaction. In an era where consumers are more informed and more selective than ever, ...

T-Mobile is rolling out aggressive pricing, perks and network upgrades to defend and grow its market share. The strategy ...

Some customers are becoming suspicious of loyalty apps. A columnist for the Washington Post wrote in October about his realization that the Starbucks app was showing him fewer promotions during the ...