Problem/solution commercials work, IF they’re structured properly. They won’t work if the problem doesn’t seem real. The order in which we build our spot is important. Remember, you’re speaking to an ...

Forbes contributors publish independent expert analyses and insights. Luis E. Romero is an entrepreneur, author and speaker. Reality is, by design, the aggregate result of everything that happens, ...

Consider someone who’s perfectly content with their office chair. It’s not ergonomic, it doesn’t have lumbar support, but it works. Then, during a meeting or a visit to a friend’s office, they sit in ...

The world is a pretty complicated place. Just think about all the moving parts it takes to get sliced bread delivered, regularly, to your local grocery store and then apply that to every facet of life ...

Business case documents and project plans can be used to identify and propose solutions for a variety of business problems. The difference is that while a business case document presents a number of ...

The problem-solution paradigm has become a cornerstone of patentability in Europe. Drafters interested in protection in Europe by direct filing or via PCT consequently need to cultivate a flexible ...

Have you ever seen a product or service and thought to yourself, “What in the world?!? Who would want that?!?” I have. Mostly those websites offering to take care of your pets after the apocalypse, or ...