While the pace of consumer transactions has been speeding up, B2B purchases actually take 20% longer to complete than they did in 2009. More people are involved in the seven-step purchase process — an ...

If your business is not operating at peak efficiency from the plant to the POS and beyond, read this E-book to follow Amy’s buying journey as she seeks to purchase a pair of red shoes. Retailers need ...

1. What are my customer’s pain points? It’s a broad and sweeping statement (every business suffers from its own set of unique roadblocks, after all) – but in B2B, truly recognising your prospect’s ...