The scrunchie is everywhere. And although its acceptance in pop culture and fashion has ebbed and flowed since its invention in 1986, the scrunchie has refused to go away. It's been hailed by some as ...

Add Yahoo as a preferred source to see more of our stories on Google. Poufy sleeves. Mom jeans. Fanny packs. It feels like we’ve been living in a time capsule over the past few years, with the trends ...

When I was a new mom trying to make parent friends, adults had a way of asking sneaky little questions to figure out who was on their parenting wavelength. Do you co-sleep? Did you do cry-it-out? Are ...

Regardless what color jersey Jessie Eldridge is wearing, seeing her pink scrunchie out the back of her helmet has become an expected tradition. It's one that Eldridge brought with her to her new team ...

ANN ARBOR, MI — What started as a class project between four friends at the University of Michigan has turned into a full-fledged business and TikTok viral sensation. Justine Abbo, Heather Gaynor, ...

This story is free to read because readers choose to support LAist. If you find value in independent local reporting, make a donation to power our newsroom today. The scrunchie is everywhere. And ...