If your app is going to be a success, then you need to hold the user’s interest over time, and notifications are an important way to keep your audience engaged. By presenting the user with a timely, ...

Florian Steps is Senior Manager Global Solution Strategy at Mapp Digital. Florian works with leading global brands to define and execute their long term vision, goals and strategies for digital ...

I’ll probably be turning them off, but at least they’ll be an option. I’ll probably be turning them off, but at least they’ll be an option. is a senior reporter covering technology, gaming, and more.

Apple released the first beta of iOS 16.4 and included a feature that lets developers send notifications to web apps. Since the iPhone's creation, users could always add web apps to their devices by ...

Compelling copywriting takes many forms and infuses many channels. It turbocharges advertising, social media, landing page calls-to-action and email subject lines. But push notifications have their ...

Chrome has been able to send push notifications for what feels like years, but now Firefox is officially getting them too. As of Firefox 44, websites are able to send push notifications to visitors ...

iPhone apps are scooping up your data via push notifications, according to a new report. Credit: Getty Images Push notifications are being exploited to invasively collect user data once again, ...