Marketing a good isn't the same as marketing a service. The customer can touch carpet, but not the act of cleaning it--and that's an important difference. Nearly all products are a bundle of goods and ...

Forbes contributors publish independent expert analyses and insights. I write about branding, trends, creativity and disruptive businesses. As an entrepreneur there are two routes you can take: either ...

Small-business owners are faced with many challenges, such as planning sales and marketing strategies for their companies. Your business plan will vary depending on your type of business, but one main ...

Products face a tough marketplace. But companies can break out of that rut by positioning them like services instead: renewable must-haves. The U.S. is an increasingly tough place for product ...

Those of us who have seen software transition from perpetual licenses to recurring revenue SaaS businesses know there’s been a fundamental shift in how revenue is earned over time. Recurring revenue ...

The Future of Jobs Report 2018 also identified 10 emerging jobs in 2022, including data analysts and scientists, AI and machine learning specialists and general and operation managers as the top 3 ...

Salesforce has its fingers in many pies when it comes to tracking customers, customer service and marketing, but until now it left field service to third parties like ServiceMax. That changed today ...

David leads the editorial team at CNET. We create expert reviews, articles and video on every aspect of technology, from AI to Zoox. We are thoroughly, proudly human. Expertise A 25-year CNET veteran, ...