Bower, Joseph L., and Yves L. Doz. "Strategic Management: A New View of Business Policy and Planning." In Strategic Management: A New View of Business Policy and Planning, edited by Daniel E. Schendel ...
There is a Japanese saying that goes, "When you're dying of thirst, it is too late to think about digging a well." This saying exalts the importance of strategic management to success in any endeavor.