Apple has officially unveiled a new streaming intro for Apple TV, and the company took a hands-on approach to create it. Instead of relying on digital effects, the sequence was filmed using large ...

Apple's new TV streaming intro ditches digital effects for a tangible studio shoot. Using real glass, physical lighting, and cameras, the company created a visually striking, in-camera bumper. This ...

In April, Mazda introduced a marketing campaign titled “Game Changers” to showcase how certain people have made significant impacts in their respective sports, and now it’s the Japanese automaker that ...