McDonald's CEO's Big Arch taste test sparked a war of fast-food copycats

A carefully curated authenticity contest is brewing between the fast-food giants after McDonald's CEO went viral for his Big Arch taste test.
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Burger King, Wendy’s respond to McDonald’s CEO’s viral taste-test video

A&W Canada posted probably the most pointed parody video of all.

McDonald’s CEO Under Fire Over Viral Big Arch Taste-Test Video

McDonald’s CEO and Chairman Chris Kempczinski was trolled over a viral Big Arch taste-test video. Kempczinski shared a video ...

Opinion | McDonald’s CEO goes viral after looking like a hostage in his Arch Burger taste test video

Some headlines: “McDonald’s CEO’s Awkward Taste Test Sparks Mocking Online: ‘His Aura Screams Kale Salad.” “Internet Teases ...