Here's what you can reportedly expect from Tim Cook's "big week" of launches that will begin early this month.

Tim Cook explained how he chose to join Apple when it was still struggling. It’s a masterclass in making tough calls.

Apple CEO Tim Cook has teased “a big week ahead" for Apple, starting on the morning of Monday, March 2. The company had already announced an in-person event for media and creators on March 4, while rumors had pointed toward Apple revealing at least five products over three days next week,

Apple CEO teased a "big week ahead" in a Thursday social media post.

Apple Inc. is gearing up for what CEO Tim Cook described as a "big week ahead," with product announcements set to begin Monday, March 2, 2026, and culminating in a special in-person "experience" for select media and guests on Wednesday,

The Federal Trade Commission sent a letter to Tim Cook one day after President Trump circulated a report raising questions about Apple News' practices.

Ferguson cited a study from the conservative Media Research Center that said Apple News did not feature right-leaning news during high-traffic windows.

There's something quietly radical about a tech CEO saying, essentially, please put the phone down. Not in a smug, wellness-influencer way. Not in a "delete everything and move to the woods" way.

Apple Inc. AAPL CEO Tim Cook posted a teaser on X on Monday, telling followers a big week was ahead and that it would begin Monday morning. According to Mark Gurman’s newsletter on Bloomberg, Apple is planning launches for 3 days starting March 2,

In an August 2024 letter published by The Steve Jobs Archive today, Tim Cook reflected on joining Apple and what he learned from working with Steve Jobs. Jobs convinced Cook to join Apple in 1998, to help turn around the company: I'll never forget that first conversation with Steve.

The week is still young, and Apple has lots more to tell us about. At least three more products will be announced by Wednesday, and it could be as many as six. To keep up with the hype and excitement, bookmark our March announcements live blog, which will be running all week.