Tim Cook explained how he chose to join Apple when it was still struggling. It’s a masterclass in making tough calls.

Explore Tim Cook's democratic leadership style at Apple, his achievements including hitting a $3 trillion market cap, and how employees describe his management approach.

Two research analysts made waves last week when they called for a major shakeup at tech giant Apple. The analysts weren’t suggesting a logo or product redesign. Instead, they called for the ...

Apple boss Tim Cook joined the company in 1998, and has achieved an extraordinary amount in the years since: he has pushed ...

Tim Cook is constantly criticized, most recently over Apple Intelligence and how Apple hasn't bought Perplexity, and how he isn't Steve Jobs — yet the fact that he isn't Jobs is what has made Apple ...

How long will Tim Cook stay Apple’s CEO? The question has come up often, but a new report indicates any big leadership transition is likely a lot farther off than you might expect. No internal signs ...

In 2011, Tim Cook succeeded Steve Jobs, and needless to say, he was under incredible pressure because of the shoes he was filling. Nobody was sure that anyone could fill Jobs' visionary shoes. But not ...

Apple CEO Tim Cook has long been skilled at talking up the company’s products. But in new remarks made just days ago, Cook hinted that he’s never been as excited about Apple’s product roadmap as now.

Apple CEO Tim Cook spoke to employees at an all-hands meeting today, providing some insight into Apple's work on AI. According to Bloomberg, Cook said that AI is going to be bigger than smartphones ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. Tim Cook's leadership at Apple remains steady as he continues ...

Tim Cook’s looming retirement caps a 14-year run defined by record growth and disciplined execution. Justin Sullivan/Getty Images Some observers suggest Cook, 65, may not step away entirely, but could ...