The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Before you write an email message, you ...

If you’ve spent an afternoon (or 20) trawling through the muddy depths of a corporate inbox, you may be surprised to learn the original purpose of email was to build relationships, specifically within ...

Here are 10 strategies that will enable job seekers to land an exciting new gig through unorthodox email outreach strategies. 1. Embed a personal video in emails. Both consumers and B2B buyers prefer ...

I write to you from quarantine, having just hammered out the last “We have COVID” email–this one to my son’s preschool director. Blerg. Other WRAL Top Stories When we got positive COVID tests in our ...

If I could give one piece of advice to job seekers, it’s this: Stop mass-submitting résumés. Start sending thoughtful cold emails. It’s your differentiator. A lot of people are looking for a job right ...

If you’re writing an email message with a call to action that motivates people to take an action, then you need to exploit the benefits of the item you’re offering. Whether that item is one of the ...