Claude Skills trades one-off prompts for reusable workflows; skills can be packaged as plugins, the result is repeatable marketing across brands.

And now is the time for marketing leaders to expand their existing skill set and develop their AI intuition—when to use it, when to lose it—to make the most of AI’s transformative power and deliver ...

A strong point of view is no longer optional. It's how brands remain visible, trusted and relevant in an AI-driven world.

Throughout the past few years, I’ve observed that many people in the marketing world have moved past their initial worries about AI. A common theme I’m hearing these days? It isn’t that AI will take ...

To put it simply, AI refers to the simulation of human intelligence by machines, designed to perform a wide range of tasks. For B2B marketers, this means having access to increasingly sophisticated AI ...

Design company Figma today announced multiple features, including AI-powered site and web app creation, a way for marketers to create assets in bulk, and a new drawing tool. With this launch, the ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...