More and more companies have started incorporating game elements into their businesses with an eye toward boosting consumption and reaping additional benefits the process brings. The process is called ...

As with all creative industries, generative artificial intelligence (AI) has been infiltrating video games. Non-generative AI has been in the industry long before things like ChatGPT became household ...

Customers today don’t just expect a good product — they expect an experience. With attention harder to hold and competition everywhere, more brands are using game mechanics to make everyday ...

New data shows that most gamers just do not care about the use of generative AI in video games and that a vocal minority is ...

Arc Raiders publisher Nexon has defended the game's use of generative AI, suggesting players should "assume that every game company is now using AI." Arc Raiders, like developer Embark's 2023 shooter, ...

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and began doing so professionally in 2010 because an opportunity presented itself ...

TL;DR: NVIDIA's DLSS 5 introduces photorealistic lighting and enhanced visual fidelity using advanced AI, showcased in games like Resident Evil Requiem, Hogwarts Legacy, and Starfield. While praised ...

Xbox Game Pass is an all-you-can-play video game subscription service that has evolved beyond its console-bound origins and ...

Okay, so being a Nintendo product, there are a couple of wrinkles here that you will want to be aware of. First up, you will usually need a Nintendo Switch Online membership to use the feature, but it ...