Does that title ruffle some feathers? I get it. I don’t know a sales leader, including myself, who hasn’t used scripts at some point in time. When I got started in sales, I would create scripts based ...

Opinions expressed by Entrepreneur contributors are their own. By now, you have probably heard of ChatGPT. Students, researchers, businesses and just about everyone can use this innovative software to ...

I recently posted about my new book “Done For You Sales Scripts” on LinkedIn. It sparked an interesting debate about whether scripts are useful or not. You can see the whole discussion here. Some ...

Most loan officers resist scripts because they seem stiff or too salesy, but the reality is they are a tool to help you have better conversations, uncover clients’ real goals and guide them toward ...

Quick question: What exactly does Performance Max maximize? I’ll let you go first. You: “Performance Max maximized my profits.” Me: “No.” You: “Ah, I see. I am tracking revenue, not profit. So ...