Burger King released its own taste test video featuring CEO Tom Curtis after a clip of McDonald's CEO Chris Kempczinski went viral for his apparent lack of enthusiasm over the Big Arch burger.

McDonald’s CEO Chris Kempczinski’s taste test turned into a viral meme war that shows how risky the CEO-influencer model has ...

McDonald's just rolled out its hulking new "Big Arch" burger -- but don't look to the Golden Arches' top dog for a glowing review ... 'cause the CEO can barely seal the deal with a bite on camera. In ...

Social media had some thoughts on a new video showing the CEO of McDonald's trying the fast food giant's newest burger.

Fast-food giants McDonald's, Burger King and Wendy's spark a viral “CEO taste test” trend as executives film themselves ...

A carefully curated authenticity contest is brewing between the fast-food giants after McDonald's CEO went viral for his Big Arch taste test.

McDonald's has decided to add a new item to its menu in the form of a burger that's been dubbed the "Big Arch." The company's CEO tried to hype up the ...

The CEO of McDonald’s is getting teased for his taste-test of the restaurant chain’s new Big Arch Burger. In a 1 minute 21 ...