Ross Hunter is the Founder and President of Copylab, a marketing communications agency that specializes in the financial services industry. Content is not king. It’s a soldier suited in armor. It’s a ...

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So you’re ready to document your content strategy. You think you know what that entails – you need to write this down somewhere… right? OK, you’ve got a blank Google Doc waiting with a blinking cursor ...

Content is the backbone of marketing. Whether it’s a blog post filled with keywords designed to help you climb search engine rankings, or a radio commercial intended to attract new leads, content is ...

The creation of a well-structured and effective content strategy should be part of any digital marketing plan. Attracting new customers and retaining existing customers involves constantly and ...

While many factors contribute to experience, expertise, authoritativeness and trustworthiness (E-E-A-T), SEOs focus more on content-based cues. Internal linking, however, is often overlooked. A ...

Content is more than just words on a page — it’s a driver of change, a system of interconnected parts and a strategic force in digital transformation. From content modeling and taxonomies to AI ...