Try that with Performance Max, and you’ll force it into doing something it’s not built for. And performance certainly won’t be at max. Consolidation is the name of the game here. Performance will take ...

Performance Max has come a long way since its rocky launch. Many advertisers once dismissed it as a half-baked product, but Google has spent the past 18 months fixing real issues around transparency ...

Feed-only Performance Max setups allow advertisers to constrain automation and concentrate performance on product-level ...

Performance Max (like the more upper-funnel Demand Gen) is different enough from other Google Ads campaigns that it requires a different approach, even if the underlying search behavior and marketing ...

A new video usage segment in PMax reporting gives advertisers clearer insight into how video impacts performance in Google Ads.

Performance Max has evolved dramatically since its 2021 launch. If you’re still running campaigns like it’s 2023, you’re leaving serious performance gains behind. With Google rolling out enhanced ...

Boost ROAS with Google Performance Max campaigns. Discover smart bidding and optimization strategies for 2026. Get started ...