Content marketing is one of the most common and powerful marketing tools for startup founders. The reason is simple - it could be done cheaply, and at the same time it could have huge impact if done ...

Headlines can make or break the success of a single piece of content, or even an entire content marketing campaign. They’re probably the shortest component of your entire piece, yet they’re the most ...

Writing is a process – a set of predictable, repeatable steps in the journey to the finished work. While there are probably as many processes are there are writers, here are some of the identifiable ...

Writing can at times feel like birthing a Honda Civic: It's hard. It's not pretty. You sweat a lot. And writing can feel like inching your way along a pitch-black, long tunnel. You can make out only ...

This first step is critical. Clarity will help with the writing and editing. Your book should provide the reader insights into your area of expertise. You must already be an expert and need to be able ...

There are two main publishing paths: traditional publishing and self-publishing. Each has its pros and cons. Books have a timeless nature to them. Long after you’ve retired from active business, your ...

Why is it so hard to write something people will actually READ? It’s one thing to share your thoughts and feelings on a topic, but it’s an entirely different thing to do it in a way that makes a ...

An essay should express continued thought and/or research on a particular subject. It is harder to collect and research information when it is all done at the last minute. Time management is integral ...

Julian Bass receives funding via University of Salford from Innovate UK as part of a Knowledge Transfer Partnership with Add Energy Ltd. He is Chair of BCS, the Chartered Institute for IT, Manchester ...