Thomas Edison famously said that genius requires “1% inspiration and 99% perspiration.” Edison’s third criterion for would-be innovators is less well-known but perhaps even more vital: “a logical mind ...

Using the power of analogy, a new structure-mapping engine gives computers the ability to reason like humans and even solve moral dilemmas. Northwestern University's Ken Forbus is closing the gap ...

Humans have a good memory, but it doesn't compare to some of our animal counterparts. Indeed, birds are able to follow the same migration routes, elephants retain watering holes, and dogs retain ...

As we mentioned earlier in this series, one of the goals of these articles is to help forum members separate productive debates from flame wars. If this our goal, we have an obvious challenge: what do ...

Every business needs a vision statement that summarizes its purpose. Your vision statement should also neatly wrap up your strategy or what’s special about you — that is, your market differentiators.

If you're looking for new ways to make your advertising and social media copy pop, you might want to try a writing device called the metaphor. Metaphors have been used for decades by marketers to ...

Richard Fontaine and Vance Serchuk consider the different historical examples that policymakers and politicians cite in their foreign policy arguments: In their choice of historical analogy, ...

Large language models are a class of AI algorithm that relies on a high number computational nodes and an equally large number of connections among them. They can be trained to perform a variety of ...

Northwestern Engineering’s Ken Forbus is closing the gap between humans and machines. Using cognitive science theories, Forbus and his collaborators have developed a model that could give computers ...