We all understand that there is tremendous value sitting within big data. We can debate whether or not it’s the new oil, but clearly, data scientists can tease out incredible behavior patterns from ...

CMO and Founder of Bango. Fighting to build a strong connection between marketing dollars spent and revenue generated by businesses. I believe digital advertising is broken. The fact remains that a ...

How can companies get a picture of what their customers want without relying solely on in-person or remote focus groups? The focus group traces its origins back to the mid-1940s. Its death has been ...

The ability to mine large amounts of data to study how users act offers long-reaching business benefits and risk reduction opportunities. You’re shopping for a car. You visit a manufacturer’s website ...

Concentric AI today announced the availability of new, context-driven behavior analytics capabilities in its Semantic Intelligence data security governance platform, enabling organizations to identify ...

Health plans have been pouring resources into data analytics for years. They’ve mapped chronic disease trends, pored over prescription data, and chased cost-savings across every corner of the ...

General Motors and OnStar are barred from selling customer geolocation and driving behavior data for the next five years under a settlement with the Federal Trade Commission (FTC). The agreement comes ...