Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Licensed consumer products are a critical driving factor to amplifying movies, television ...

Brand license agreements can drive business growth and brand recognition. By granting rights to use, develop, and commercialize technology and other IP (such as trademarks), license agreements enable ...

With its biggest ever European audience to date, this year’s BLE has been deemed a major success, seeing an 8% growth in French, Italian, German and Spanish visitors. Brand Licensing Europe has ...

From competitive advantage to expanding overall marketing support or rolling out new product launches, many businesses have looked to brand licensing to extend their overall influence. While there are ...

Increasing competition, new structures and evolving legislation mean western brand owners licensing in China for the first time need to be very selective with their strategy. Simon Crompton presents ...