A recent taste-test video featuring Chris Kempczinski, the CEO of McDonald’s, has unexpectedly sparked a playful fast-food ...

McDonald’s CEO Chris Kempczinski’s taste test turned into a viral meme war that shows how risky the CEO-influencer model has ...

Burger King released its own taste test video featuring CEO Tom Curtis after a clip of McDonald's CEO Chris Kempczinski went ...

"Don't stop with the burgers, make the CEO of Ticketmaster try to buy concert tickets on his own website," one person wrote ...

Social media went wild after an Instagram video of McDonald’s CEO and Chairman, Chris Kempczinski, introducing the fast food ...

McDonald’s CEO Chris Kempczinski's viral burger taste test has become a cautionary tale for executives and the social media teams pushing them to build their personal brands. Fortune's head of social ...

Multiple fast food chains have joined in on the "burger war" following the viral taste test of McDonald's CEO Chris ...

With two quarter-pound patties, three slices of cheese and a huge bun, the new product is high in cost and calories.

A&W Canada posted probably the most pointed parody video of all.

Fast-food giants McDonald's, Burger King and Wendy's spark a viral “CEO taste test” trend as executives film themselves ...

McDonald's has decided to add a new item to its menu in the form of a burger that's been dubbed the "Big Arch." The company's CEO tried to hype up the ...