Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

In the summer of 2012, I had just learned of a new service where a driver would pick you up in their own car, not a taxi or licensed town car. You’d be able to ...

You have so much new ground to till as a business owner that sometimes, you may feel like you'll never find a shovel big enough. Then comes the day when a member of your marketing team says that he ...

Banks, once viewed solely as custodians of money and facilitators of transactions, are now reimagining themselves as active participants in the e-commerce ecosystem. This transformation is being ...

Customer-switching behavior refers to consumers abandoning a product or service in favor of a competitor's. For example, customers might move funds from one bank to another if they are dissatisfied ...