The early bird catches the worm, or so the old saying goes. More loosely translated, it means that those who act early, before anyone else, will have a distinct advantage and be more successful.

Across the global landscape of the beverage industry, companies are increasingly turning to advanced marketing and sales intelligence solutions to gain a competitive edge. This includes the increased ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Yahoo is doubling down on using AI to drive more ...

Yieldbot, an ad server that relies on consumer intent to deliver ads, claims to have surpassed one billion monthly user sessions across its platform, with publishers such as Meredith, Hearst and ...

CANNES, FRANCE--A visit to Cannes Lions is always inspirational, from the speaker lineup to the jaw-dropping creative. But the 2019 event is making it clear that consumer intent is at the core of ...

In the past, marketing data and the marketing tech stack were a key focus of marketing professionals, including CMOs. Today, it’s imperative to think differently about what kinds of data matter to ...

The distinction between intent data and signal-based marketing is critical for today’s B2B marketers. Intent data, while valuable, is just the raw material and signals that indicate a customer’s ...

In the fast-paced and ultra-competitive global automotive industry, the need for robust marketing and sales intelligence cannot be overstated. Companies are constantly on the lookout for innovative ...

Across the always dynamic and ultra competitive landscape of the food industry, businesses are increasingly turning to sophisticated marketing and sales intelligence solutions to gain an edge. With ...