“Athletes and serious runners will easily be the most interested in this product, thanks to the host of products Nike is busy introducing to the Nike+ line up as well as their familiarity with the ...

“We continue to innovate around the Nike+ ecosystem to deliver the very best experiences for our consumers, motivating and inspiring athletes at all levels,” said Stefan Olander, Nike’s VP of Digital ...

Nike’s fitness band, the FuelBand came out in February of 2012. The Nike+ FuelBand SE, the newest model of the fitness device, was released last month. Since it relies on Bluetooth LE, the Nike+ ...

If the claims made by Nike about its new FuelBand device turn out even half true, then it appears as though the company already known for its tech-driven advancements in active lifestyle wear has ...

Have you ever wondered how much physical movement you perform during the course of a 24-hour period? Walking to work? Shooting hoops? Skating? Instructing the uninformed on how to douglas? Cue the ...

Joining the ranks of wearable fitness trackers from the likes of Jawbone’s “Up” and Fitbit, the new Nike+ FuelBand aims to quantify the amount of exercise you’re getting each day with a new metric ...

Nike's FuelBand may be the first big failure of the wearable activity tracker market -- or the company may be pivoting into an emerging paradigm of software-based tracking, possibly related to the ...

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