Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Product differentiation highlights unique ...

The concept of a product portfolio matrix was developed by Boston Consulting Group in the 1970s to analyze economic activity for specific products. This matrix, based on business growth and market ...

No one best product strategy applies to all small companies. A company's product strategy is often contingent upon its key objectives, the competition and the length of time the product has been on ...

“Product positioning” is a marketing technique intended to present products in the best possible light to different target audiences. The method is related to “market segmentation” in that an early ...