Ahead of the unveiling of its fall 2026 collection and a celebratory dinner on Tuesday during Copenhagen Fashion Week, the company revealed it has been appointed the official clothing sponsor for Team Iceland at the Milano Cortina Winter Olympic and Paralympic Winter Games, running Feb. 6 to 22 and March 6 to 15, respectively.

With Italian design heritage in the backdrop and leading brands dressing teams from around the world, the 2026 Olympic uniforms are looking like they would be just as at home on the streets of any international fashion week as they will be on the podium.

The target number of medals for a country to win the overall medal table is 35. Norway captured 37 medals to top the 2022 Winter Olympics medal table. That was 10 more than Germany in second place and 12 more than Team USA in third.

66°North will outfit the Icelandic Winter Olympic Team during the Opening Ceremony and tournaments in February. The local brand will also release an excluisve capsule collection in their home country. 66°North’s Hornstrandir jacket and trousers are rendered in crisp white and complementing flag hues.

The Winter Olympics promise plenty of high adrenaline, fierce competition, historic firsts and emotional moments over 2 1/2 weeks. Here are some of the names and narratives to keep an eye on.

With the Winter Olympics set to begin on February 6, we have curated our top picks of the uniforms that best define the style, innovation, and spirit of the 2026 Games. Lululemon returns to the world stage with a modular kit designed for the fluctuating temperatures of Milan and Cortina.