Mike Finnerty is leaving TransUnion to become Mutinex's US president and lead the company’s expansion stateside.

Some affiliates claim incremental sales but only intercept checkout customers. Learn how to spot partners that drive real ...

Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.

Marty Sacks of Telos Alliance says the company's theme at the 2026 NAB Show is the continued shift toward software-based, ...

If the platform can manage my account, what is my team supposed to do?” In my experience, the answer is: Be very clear about ...

In the last year, CMOs across the globe have increasingly shifted their focus to proving media effectiveness and showing the ...

Cola's Rimzim Jeera, brands are discovering that recycling emotion the right way is the sharpest tool in the creative arsenal right now ...

Some say the 1990s was the height of advertising. With people tuned into the same TV shows on more channels than ever, ...

Digital out of home (DOOH) screens provide the world with bold canvases for advertisers to delight audiences in in real life (IRL) across a myriad of environments.

Before we get started, I'd like to take this opportunity to remind you that our remarks today will include forward-looking ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...