The KitKat Heist: How Brands Use Creativity To Turn Problems Into Buzz

The KitKat heist shows how brands like Nestlé, Oreo, Domino’s, and KFC use creativity to turn unexpected problems into ...
Harvard Business Review

Branding in the Age of Social Media

In the era of Facebook and YouTube, brand building has become a vexing challenge. This is not how things were supposed to turn out. A decade ago most companies were heralding the arrival of a new ...
Indianapolis Business Journal

NCAA uses full-court press to protect branded phrases like ‘March Madness’

Clean zones” have been created around tournament venues, where police are prepared to toss out vendors without a permit and ...
Essence

Lashana Lynch Calls Niecy Nash 'A Brilliant Example For Young People'

The red carpet at ESSENCE’s Black Women in Hollywood was full of fashionable moments, but sparks flew when two of the event’s honorees, Lashana Lynch and Niecy Nash, bumped into each other on the ...