Burger King is in full concession mode, admitting that “somehow, somewhere fast food just fell off — us included.” This admission is the inspiration behind the chain’s new brand creative, called ...

In the history of American fast food, McDonald's and Burger King have succeeded while so many other burger chains, like Burger Chef, have disappeared. And if not for McDonald's, Burger King would ...

Burger King has appointed Mojo Supermarket as social agency of record and Praytell as public relations AOR for the U.S., per news shared with Marketing Dive. Mojo Supermarket will lead Burger King’s ...

I don’t know if you can call it a burger war yet, but now that McDonald’s has introduced the Big Arch and Burger King has made some improvements to the Whopper, and … Oh, what the heck. Let’s call it ...

Burger King has escalated its long-running rivalry with McDonald’s, with its president publicly poking fun at the fast food giant’s CEO after his viral burger taste test drew widespread ridicule.

Burger King didn’t name names—but it didn’t have to. Days after McDonald’s CEO Chris Kempczinski went viral for promoting the new Big Arch Burger, Burger King dropped a TikTok featuring its own top ...

You'll soon be able to have it your way at some Burger King locations with the help of an AI chatbot for employees. As revealed on Thursday by the company's chief digital officer in an interview with ...

Burger King is updating its signature Whopper for the first time in nearly a decade, the company announced Thursday. After receiving feedback from customers, the fast-food chain said it will now serve ...

Burger King has said that a new update to the iconic Whopper burger will not mean a price increase for customers after making changes to the iconic menu item. Despite updates that include more ...

Add Yahoo as a preferred source to see more of our stories on Google. Burger King bringing changes to its famous Whopper Burger King is making some major changes to its signature Whopper to offer ...

This is read by an automated voice. Please report any issues or inconsistencies here. Burger King is testing AI-powered headsets that can recite recipes, alert managers when inventories are low and ...

Burger King is testing AI-powered headsets that can recite recipes, alert managers when inventories are low and even track how friendly employees are to customers. Restaurant Brands International — ...