Not all attribution models tell the same conversion story. And for agencies managing multiple clients, the challenge is knowing which view of attribution works best for each business. (Hint: it’s not the biased story you’ll get from GA4 or Meta.) That’s where third-party tools like LeadsRx by Unbounce come in. With access to seven attribution models in one platform, agencies can tailor the view—whether it’s painting the big-picture story for a VP or showing a paid search team which channel drive

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