Game on! 🎮Xbox is ready to level up for its 25th anniversary, with new ways of play and an ambitious slate of upcoming TV and movie adaptations. The people shaping the future of the gaming giant give EW the inside scoop in our latest digital cover: https://t.co/ZOWwEE1kwTCover story by @NickARomanoCover art provided by @xbox

Xbox CEO Asha Sharma hints they are planning on moving away from having customers buying consoles and instead going to a monthly rental or subscription programShe says it's hard to imagine people continuing to spend thousands of dollars on future console generationsThis is code for you will own nothing and we will charge you monthly for a product forever