The Rise and Fall of Nirma
The Rise and Fall of Nirma
Dec 11, 2023
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Remember the iconic Nirma detergent that once held 60% of the market? Here’s a look at how this household name faded over time. Nirma was Launched in 1969 by Karsanbhai Patel and was an affordable solution priced at just 3 rupees per kg, 1/5th of the price of Surf Excel. But competition like Ghadi and HUL’s Wheel changed the game. Today, it holds only 6% of the market share.This story reminds us – affordable pricing isn’t everything. Innovation, evolving with the times, and a strong marketing st
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