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Diffusion
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Early Adopters
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9:04
fourweekmba.com
Diffusion Of Innovation Theory And Why It Matters - FourWeekMBA
Sociologist E.M Rogers developed the Diffusion of Innovation Theory in 1962 with the premise that with enough time, tech products are adopted by wider society as a whole. People adopting those technologies are divided according to their psychologic profiles in five groups: innovators, early adopters, early majority, late majority, and laggards.
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