THE IMC PLANNING PROCESS
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THE IMC PLANNING PROCESS
This project was created as part of the AD and PR 311 (Advertising and Public Relations) course at Epoka University, demonstrating how effective communication strategies align with brand goals and target audiences. SOURCE : Belch, G. E., Belch, M. A., Kerr, G., & Powell, 1. (2022). Integrated Advertising, Promotion, and Marketing Communications ...
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