Lamine Yamal is using branding strategies to position himself as a top contender for the Ballon d'Or #primesportsextra | Joy Sports

UFC rebranded its UFC Apex facility as Meta Apex after a five-year deal with Meta, citing VR, AI and wearable tech experiences. Dana White announced the five-year Meta partnership on Instagram on Monday, confirming the UFC Apex would be renamed Meta Apex, home to Contender Series, Fight Nights, Zuffa Boxing, and UFC BJJ. Meta CEO Mark Zuckerberg is an MMA fan and jiu-jitsu practitioner; White joined Meta’s board in 2025. A release said Meta branding will be added across the venue and that the co